Drupal camps are great events to see old friends and make new ones. But on top of that, if they are in places with good weather, great gastronomy and amazing beaches, the mix is just too irresistible (albeit making it really hard to sell to your company that you are really going there to work). But politics and complexities apart, there I found myself for another year (my second in Drupal Camp Spain). And note that last year this same camp was in Alicante (my home…

It’s difficult to categorize the sprawling event that will be Acquia Engage Europe, which will be taking place on the 17th & 18th June at the Royal Gardens Hotel in Kensington, London. This conference will bring together technologists, creatives, analysts, marketers, practitioners, and others in the wide world of digital experience. The breadth of participants is not surprising, when you think about how much goes into crafting and executing a compelling digital…

Migrations are not always a walk in the park and, as we have already seen in previous articles, they may need a lot of planning. If we are talking about moving from big versions (namely Drupal 6 or Drupal 7 to Drupal 8), just talking about infrastructure can cause you to start to sweat. Even in Drupal itself, the truth is (or was until recently) migrations were not fully stable and they could give you more than a headache. On top of that, building the local…

Personalization is often associated with one-to-one customer experiences. But personalization doesn’t mean delivering a unique message to each individual customer. In fact, most customers just want to see content that is relevant to them and adds value. So there’s no need to create custom content for each customer. But you do need to start understanding what’s relevant and valuable to each of your customers. Right now, you’re probably sending the same message to the…