Personalization and Intelligence API

Acquia Lift

 

Acquia Lift lets you track customers' behavior throughout their buying journey — from anonymous visitor to loyal, repeat customer. Acquia Lift unifies customer content and profile data from multiple sources to deliver in-context, personalized experiences across any channel or device.

 

Two important digital app platform features for developers:

1.  Personalization and Intelligence APIs

Acquia Lift includes several interfaces that you can use to interact with stored visitor data. These interfaces are exposed as APIs that you can use to both import and export data from the Acquia Lift SaaS service.

Check out these personalization and intelligence APIs, available with Acquia Lift.  For more information about each of the APIs, visit the page for each API:

  • Content Hub API - Enables you to create custom applications that publish, update, and consume content, and then render that content natively
  • Decision API - Enables you to set and review administrative functions for how decisions about content may be displayed to users
  • File Import API - Enables you to import user information from other sources into Acquia Lift
  • JavaScript API - Enables you to send additional information about your users and activities
  • Profiles API - Enables integration between Acquia Lift and other websites
  • Push API - Enables real-time sending of notifications when users enter selected segments

For more information, start here -- Using the Acquia Lift APIs.

2. Connectors

Acquia Lift both provides and supports the ability to connect to several different automated marketing software products.

Using a provided connector enables you to import stored user information and combine it with Acquia Lift profiles, which can then be connected with your visitors' activities. Activities are visitors' actions on and off of your website, such as receiving an email or downloading a whitepaper. This additional data provides deeper insights into visitors' identities, preferences, and behavior both on your website and through other channels such as email.

You can use this data to create segments and target visitors with personalized content. For example, you can create a segment that includes visitors who have clicked a link for a particular email marketing campaign, and then target those visitors with personalized web experiences.

Available connectors

Acquia Lift natively supports the following connectors:

Acquia Lift: Product components

Acquia Lift includes the following components to help you better engage with your website visitors:

  • Experience Builder

    Instead of having to use a separate application with its own interface and API to target content to your customers, Acquia Lift features a collection of modules that integrates tightly with Drupal, allowing you to leverage the Drupal skills and knowledge you've developed from maintaining your website. Using these modules, you can create personalizations that target your website's content to the segments you create using Profile Manager, even if some of your websites aren't using Drupal.

  • Profile Manager

    As a cloud-based application separate from your website, Profile Manager lets you search for and categorize data about each of your visitors, based on customizable criteria such as location or the content type the visitor has viewed most frequently. Profile Manager allows you to organize this data into segments, or groups of criteria that visitors often have in common. For example, if your website specializes in vacation packages, a visitor who clicks on a skiing vacation might fit into a predefined Sports Enthusiast segment. You can also create JavaScript-based slots, or customizable placeholders, on your website to drag and drop customized content that can target those specific users.

  • Content Hub

    Content Hub is a cloud-based, centralized content distribution and syndication solution that provides you with the ability to share and enrich content throughout a network of content sources (including Drupal websites) with extensible, open APIs. It is a high-performance, scalable offering that connects content bidirectionally across multiple systems. It enables enterprises that operate many digital properties to effectively publish, reuse, and syndicate content across a variety of content sources and publishing channels.

Notes

If you want to see how Acquia Lift works for marketers (perhaps you work with a few), see the Lift pages on Acquia.com.

For more technical information on Acquia Lift, consult Acquia's Documentation, from which we've liberally borrowed for this page.

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