238: Personalization Happens - Acquia at dmexco 2016

Conversations about delivering business needs with digital tools, or "How to get Drupal into the conversation without talking technology."

Acquia and several partners had a successful presence at the 2016 dmexco trade show for digital marketing and advertising. By "successful," I mean we spoke with hundreds and hundreds of people about how we can help them do better business and I think many of them will end up being happy users, consumers, and contributors to Drupal and our community.

In this podcast (audio and video), I give a quick intro to the dmexco trade fair and speak with the following people about digital transformation, selling Drupal without selling Drupal, the state of Drupal in Germany in 2016, and more:

Bonus! Acquia made it into the official dmexco wrap-up video. Great to see us representing Drupal alongside so many big names.

Bonus 2! Check out my Buzzword Bingo video from the dmexco floor to get a feel for the magnitude of the show and its ecosystem and the sometimes confusing world of contextual cloud targeting, media data reach optimisation, customer brand implementation, storytelling growth and even more that I didn't make up!