Personalization is often associated with one-to-one customer experiences. But personalization doesn’t mean delivering a unique message to each individual customer.
In fact, most customers just want to see content that is relevant to them and adds value. So there’s no need to create custom content for each customer. But you do need to start understanding what’s relevant and valuable to each of your customers.
Right now, you’re probably sending the same message to the…
Using Drupal 8 to power real-time signage systems. Acquians Adam Weingarten and Mike Madison shared their knowledge and experience in a session at DrupalCon Baltimore called “Beyond Websites: Using Drupal for Digital Signs”. Drupal gets better when companies, organizations, and individuals build or fix something they need and then share it with the rest of us. Our community becomes better, stronger, and smarter when others take it upon themselves to make a positive…
How Acquia distills tens of thousands of hours of client work into products and open source tools for Drupal. Drupal gets better when companies, organizations, and individuals build or fix something they need and then share it with the rest of us. Our community becomes better, stronger, and smarter when others take it upon themselves to make a positive difference contributing their knowledge, time, and energy to Drupal. Acquia is proud to play a part, alongside…
Acquia Lift's content syndication capabilities allow you to have a central repository, a Content Hub, for your content and syndicate it out to various connected sites. All the connected sites are able to send content to the Content Hub for use on any other connected site.
In an ideal world, all the connected sites would have matching content type and field machine names. However, in our reality, we had two existing sites where this was not true. We mainly wanted to…
