Kristen Goode

Kristen has nearly a decade of experience across several marketing disciplines, but her passion is ensuring the right people see the right content at the right time. Throughout her career, she’s held digital asset management (DAM) and content creation responsibilities, facilitating the creation and distribution of audience-centric content at B2B and B2C organizations in the technology and AlcBev industries.

Today, Kristen serves as the Manager of Marketing Services Content at Deutsch Family Wine & Spirits, where she oversees its Acquia DAM platform and works across the company's three marketing verticals to facilitate the timely delivery of sales, marketing, and advertising content to internal and external stakeholders. The highlight of her time with Deutsch (so far) is a yearlong project which turned its marketing-centric DAM into an enterprise-wide communication tool, decreasing user frustration by nearly 80 percent and increasing overall user happiness by 31 percent.

Before joining Deutsch Family, Kristen helped develop the content marketing program at Mark43 with a focus on public safety technology. She started her career at Hexagon AB (Intergraph Corporation), working across event, digital, and content marketing, and it’s where she found her passion for facilitating the flow of information and assets between marketing verticals, sales teams, agencies, and partner companies. Kristen also worked as a journalist at the Flor-Ala newspaper while earning her undergraduate degree.

Kristen has a Master of Science in Integrated Marketing Communications from West Virginia University and a Bachelor of Science in Public Relations from the University of North Alabama.

tl;dr - Kristen manages the systems and processes that enable the flow of information and content between marketing, sales, distributors, retailers, and agencies.